John Maxwell once asked, “If you’re all alone as a leader, are you really leading?” He went on to say, “If you think you are leading and no one is following, you are only taking a walk.”
With all due respect to social media (I use it myself), but the measure of a leader is not just in the number of followers; it is in the success of followers.
Why do followers follow leaders? In the short run it could just be the latest fad – everyone else is…or it could be that they are looking for something big. In the long run, if you see a leader with committed followers it’s because they are successfully fulfilling these three needs of every follower:
Strategy – Opportunity – Priority
Strategy. Everyone wants to be a success in their life. Each of us wants personal success along with all that we are involved in to be successful. We want the team to win, and we want to be a winning part of that team. The first measure of a leader is their ability to devise a strategy for that to happen for every member of the team.
According to Tom Rath, author of six NYT and WSJ bestsellers on the role of human behavior in business, health, and well-being, “Followers need to see how things will get better and what that future might look like.”
Opportunity. Each person is gifted with abilities unique to them. The key to individual and team success is to use the abilities of each person. The second measure of a leader is how well they connect their followers to opportunities that use their strengths.
Sochiro Honda, the founder of Honda Motors, talked about a Japanese proverb that says, “Raise the sail with your stronger hand,” and explained that it meant, “You must go after the opportunities that arise in life that you are best equipped to do.”
Priority. There are always more ideas and projects than any team can accomplish in limited time with limited resources – and do them well. Prioritization is a requirement of winning people and teams. The third measure of a leader is do they give their followers permission to not do some things so they can do great things.
Bestselling author and expert on high performance human achievement, Denis Waitley, says this about prioritizing, “Don’t be a time manager, be a priority manager. Cut your major goals into bite-sized pieces. Each small priority or requirement on the way to the ultimate goal becomes a mini goal in itself.”