Monthly Archives: February 2017

What’s your message?

So many choices for communicating your message today: in-person presentation, email, text, tweet, blog, Instagram, snapchat and others. It doesn’t matter what the medium is; the message is what matters.

“Regardless of the changes in technology, the market for well-crafted messages will always have an audience.”Steve Burnett, The Burnett Group

Depending on the medium you will structure your message differently; It could be 125 characters or less, or a picture with a quote, or a 300-word article, or even a 30 minute story with audience participation. The forum doesn’t matter, what matters is the message you want to deliver.

Here’s three key points you need to cover in every successful message:

What do you want them to receive? Focus. What are the key points? How does it all fit together? Every message should be a well crafted story that has a beginning, middle and end.

“The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others.” – Gilbert Amelio

What do you want them to give back? Questions, ideas, even challenges. How do you get the audience engaged in discovering the solution? This is a mix of visualization – word pictures, anticipation – looking for the punchline, and competition – positive reinforcement of participation.

“Leaders who make it a practice to draw out the thoughts and ideas of others and who are receptive to even bad news will be properly informed.” – L.B. Belker

What do you want them to take away? Excitement, direction, action. Every message must include a call to action – the next step the audience should take based on what they just received.

“Good communication is just as stimulating as coffee, and just as hard to sleep after.”– Anne Morrow Lindbergh



You do make a difference.

To make a difference to someone, you don’t have to change the world, you simply have to change their world. That which seems like a small thing for you to do, can have a big impact on another. As Winnie the Pooh said, “Sometimes the smallest things take up the most room in our hearts.”

You can make a difference. Do you think you don’t have anything to offer? If you do, you would be wrong. Here are some things that everyone can offer: encouraging words, a listening ear, ideas from your own experience, a smile and a hello, a thank you.

“If you think you’re too small to have an impact, try going to sleep with a mosquito in the room.”– Anita Roddick

Do it, don’t just think of it. We are not measured by our intentions, but by our actions. You may want to make a real difference, a big gesture, something that will be remembered. Well, the smallest action is better than the biggest intention. What can you do today that will benefit someone? That is the question to be asked and the surest and fastest way to make a difference.

“Small deeds done are better than great deeds planned.”– Peter Marshall

What about those big things? Good news. We have discussed the little things that you can do every day that make a difference in someone’s life. As it turns out, the big things are made up of the little things that you do.

“It’s the little details that are vital. Little things make big things happen.” – John Wooden





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