A clear vision is an interesting concept for leaders. The word vision makes you think that the end-state can be seen in the physical world. In reality the most powerful vision is one which describes not what is, but what can be. This is what Warren Bennis meant when he said, “Create a compelling vision, one that takes people to a new place.”

There are four steps that all successful leaders follow as they travel on the road to a clear vision:

See the vision. Leaders must visualize the end-state clearly in their mind. They can see the future and the plan to get there.

“Leaders establish the vision for the future and set the strategy for getting there.” – John P. Kotter

Share the vision. A vision in the mind of the leader is only a dream until it is shared with their team. Talk it up – let everyone know your plans for success.

“Good leaders must communicate vision clearly, creatively, and continually.” – John C. Maxwell

Set the vision in motion.  Seeing the vision clearly, and hearing about the vision continually are important first steps, but you won’t get any closer to success until you begin moving forward. Leaders take the first step.

“The vision must be followed by the venture. It is not enough to stare up the steps – we must step up the stairs.” – Vance Havner

Spread the vision.  The first three steps on the road to a clear vision are all about the leader – it is a vertical path. For vision to work it has to spread out horizontally across the team members. This only happens when the vision becomes personal – people who see change want to be changed. Encourage celebrations of individual success that leads to the vision.

“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.” – Steve Jobs